Your uploaded videos will automatically be tiled under “Videos” unless you organize them. Once the basics of your YouTube channel are in place, you can start uploading content. To edit your actual channel thumbnail you’ll have to do so from the Google About Me control panel automatically created alongside your account. The green numbers show where this video ranks in YouTube for that tag query. With this installed, you’ll see these types of insights when you click on the tags tab of a competitor’s video. You can also use extensions like Tube Buddy to see which tags your competitors use for their videos. Do they have consistent branding on the thumbnails?Īnswer these questions clearly in your mind before you even buy a selfie stick.

Do your competitors use music on their videos?.

Study what these leading channels have done with their content, and aim to make your content even more engaging. You may even see the same competitors showing up again and again for the queries you’d like your content to show up for.

Once you have a decent list of keyword research, plug those same queries into YouTube to see which one of your competitors rank for these. This will expand your acquisition strategy, making it easier for you to gather new channel viewers and subscribers. Yet so many who start vlogging, find that their content is buried under the thousands of content uploaded that day. In fact, the number of new YouTube channels doubled between 20, from 15 million channels to over 30 million. That’s why so many newcomers are still trying to break into the video scene. The more people consume content on YouTube, the more advertisers pay to put their messages there, and the more influencers (even micro ones) make money.Īnd while the golden days of YouTube money-making have somewhat passed, the opportunity for individuals and brands to effectively market themselves on the platform is still very real.

This phenomenon is simply in response to user behavior. Many have built careers off of vlogging and made millions. Other video platforms have tried to follow suit but pale in comparison to the mighty YouTube content engine. We’ve all heard of the hundreds of hours of content uploaded each day on YouTube, and the billions of hours watched every month, and it being the world’s second-largest search engine. YouTube single-handedly changed the way that we consume content.

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